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Social media marketing is about so much more than just sharing pictures of your and updates about which bar youre the mayor of. Social media gives companies, brands, and individual marketers a chance to connect directly with users and prospective users, and has lots of top of the funnel TOFU uses as well, including building brand awareness, maintaining thought leadership, and showing off your content. Like any other part of a marketing strategy, if you approach your social media strategies from the perspective of business objectives, you better position yourself to actually promote those business objectives. This guide will give you several types of social media marketing strategies to explore alongside some tactic and measurement suggestions. Its important to note that posting on social media without a plan is both ill advised because it wastes your time and it can lose more customers than it gains. Rather than posting just to get yourself on followers timelines, use your social media accounts for strategic purposes. Wheelhouse Poster Template' title='Wheelhouse Poster Template' />Millions upon millions of dreams will be crushed by the propaganda being spewed by high school counselors, university marketing departments, and the federal. This means understanding who you want to view your posts, what you want them to do when they engage with those posts, and how you hope for that engagement to affect your bottom line. Before you post, build a strategy. As a general rule, a good social media strategy balances quality of content, consistency in how often you post, and understanding the needs of your customer. There are plenty of posts out there that will try to tell you how to make a viral video or a million share social media campaign, but this guide will give you the basics of maintaining a sustainable social media content strategy to drive growth. Content Marketing Strategies Major TacticsCombine these strategies and tactics as needed to post consistently. Before you implement any of these strategies, sit down and make a plan. With your marketing team and any stakeholders, define What business objectives are most importantSome possible answers are lead generation, increased trial sign ups, higher revenue per customer. These business objectives will help your team set goals to measure how well the campaigns work. What social networks have consistently worked well in the past Retailers may find that visual platforms like Instagram and Snapchat have a long reach, while business services rely mostly on Linked. In and Twitter. How many hours per week do you have to devote to social media Remember, social media isnt just about posting, its also about crafting messages and providing content or landing pages for customers to discover when they click on your post. How much time can you reasonably spend producing that content, and how much time can you devote to crafting and scheduling the postsOnce youve decided how much time you can spend on social, where youll focus, and how youre going to measure success, youre ready to pick strategies and tactics that help you achieve those goals. Thought LeadershipIts a little weird to designate yourself as an expert in the field, but depending on your industry and your companys collective level of industry knowledge, thought leadership can be an effective strategy for bringing new followers to your brand. As a strategy, thought leadership puts your brand and highly knowledgable internal authors into the industry conversations that matter most for your company. Startup Manager Ubuntu Download. Thought leaders teach best practices, define what you know is important, call out what should be ignored, and show off deep understanding of the industry gained from real world experience. Every industry has mission critical topics that warrant discussion to improve outcomes, and thought leaders drive these conversations. Think of this strategy as a form of knowledge centered networking. P_w_B.jpg' alt='Wheelhouse Poster Template' title='Wheelhouse Poster Template' />Sunshine is a 2007 BritishAmerican science fiction thriller film directed by Danny Boyle. The film was adapted from a screenplay written by Alex Garland about the. In addition to publishing longform articles that show your knowledge, get out in the virtual world and join the discussion. Engage with other thought leaders on social media in a positive way that spurs intellectual discussion. Join a Twitter QuestionAnswer session like Buffer. Chat, or start your own. Although some have found promoting a personal brand helpful in establishing themselves as thought leaders, crazy sartorial choices arent necessary. Focus on insightful and informative content, and the leadership part will follow. Examples of thought leadership content include Longform thought leadership content that lives on your site should include some visual elements that share easily on social media. Consider this your evergreen content. Once you make it, you can share it on social media over and over again. Schedule the highest engagement pieces every couple of weeks. List of thought leaders to check out for reference Brand AwarenessMarketers will recognize the awareness phase of the purchase funnel as all the way at the top, or at an extreme end if you prefer the pipeline model. Unlike the nebulous thought leadership thats effective but without definite measurements, marketers can measure brand awareness as the percentage of the marketplace that knows about your product. Brand awareness deals with the expansion of your brand, opening it up to people who may otherwise never have a chance to experience it, and presenting yourself as a viable alternative. Overgrowth Alpha. The Shopify blog suggests that one of the best ways to do this through social media is by humanizing your brand. Social media is all about making connections, and no one wants to make a connection with a content bot. Building brand awareness on social media can include these tactics Posting original content. Mentalist-Psychic-Poster-Template.jpg' alt='Wheelhouse Poster Template' title='Wheelhouse Poster Template' />Sharing content created by others curationEngaging with customers through comments. Native advertising. Its important to understand what each channel can and cannot do for your brand. E commerce, retail, and lifestyle brands do really well on Pinterest, Snapchat, and Instagram where visual connections really shine. On the other hand, B2. B marketers may find they have better success with Twitter, Facebook, and Linked. Wheelhouse Poster Template' title='Wheelhouse Poster Template' />In, where they can have trackable conversations with business decision makers. Fast food giant and master Twitter users Wendys made headlines by engaging with the Twitter user Carter Wilkerson carterjwm, who asked Wendys, how many retweets for a year of free chicken nuggetsCarter ended up getting over 3. Retweets and a place in the Guinness Book of World Records before Wendys gave him free nuggets for a year, plus a 1. Dave Thomas Foundation for Adoption. The wins here were Promotion of brand and increased brand awareness, in addition to a specific product promotion. Definition of brand as engaging, philanthropic, and cool. A brand awareness opportunity like this doesnt present itself every day, but Wendys social media presence, humor, willingness to follow through on a dare, and general brand visibility made this a successful exchange that literally put Wendys in the record books. If you hadnt heard of Wendys or their tasty chicken nuggets before April 2. Lead GenerationMay companies have amplified a successful blog, email newsletter, or marketing website by engaging in lead generation through their social media channels. The best social media lead generation starts with a plan. As with any of these strategies, its important to understand where your audience spends the majority of their social time, engage with them on those platforms, and then build a plan to increase that engagement and promote lead capture.